Information Mapping

Market Segment: Consulting
To help boost attendance for Information Mapping’s summer workshops on developing procedures, policies, and documentation, we created a direct mail campaign that illustrated the benefits of the Information Mapping method.The campaign consisted of a tri-fold mail piece, featured a strong call to action and a contest, with a corresponding landing page and follow-up email.The campaign featured the question: "What if Thomas Jefferson had written the Declaration of Independence using Information Mapping?" Sales for Information Mapping's workshops increased by over 50% as a result.